Twitter Account Valuation Sites: What They’re REALLY About

Twitter Account Value

If you use Twitter a fair amount, you may have seen the auto-tweet promos from those who’ve (normally inadvertently) granted app-access to sites such as Twalue and ValueMyTweets. These sites and others purport to inform users how much their Twitter accounts are worth. But is this for real? Can you really sell your account for ten grand, or is there something else going on here?…

Well, the first thing you can be pretty sure of, is that when you see these ‘valuations’ in relation to other people’s accounts, you will not be overcome by a desire to purchase them. Even if it’s an affordable figure – a couple of hundred pounds or dollars – you’re never in a million years going to consider buying the account. What you very possibly will consider, though, is dashing straight off to Twalue or ValueMyTweets to find out what your account is worth. This, of course, hints at what these services are really all about…

The services are ad-supported at the point of entry. They make money when people spot the recurring, automated ‘valuations’ on Twitter, click the link in the tweet, and then, once on the service’s own site, get sidetracked into clicking an ad. The services DON’T make any money when someone sells their Twitter account. So the goal of these utilities has absolutely nothing to do with providing an accurate and realistic valuation of your account’s worth, and absolutely everything to do with virally spreading links to monetised Web pages.

OVER-ESTIMATED?

Twitter valuation sites have to over-estimate the value of Twitter accounts. If Twalue, ValueMyTweets et al were conservative in their estimates, and the amounts quoted were in any way embarrassing (or even just disappointing) to the account holders, users would disable the auto-tweet app, the sites would get no further publicity, and the site owners would make no money. So the valuations really have to impress each account holder to the point where they’ll allow the auto-tweet app to keep running, and importantly for the valuation sites, keep advertising the service.

What Twitter valuation sites are really doing is sweet-talking you into letting them use your social reach to promote their web page. And the way they do that is by telling you, and the rest of the Twittersphere, that your mediocre haven of retweets, bitesized platitudes and secondhand pictures/quotes, is in some way worth five grand, ten grand, perhaps even fifty grand or more of someone else’s money. Twitter accounts do have a value, of course, but the fact that no one but a certified lunatic would ever pay what the valuation sites quote attests to the fact that the real value is much, much, much more modest.

The irony is that any Twitter user who allows auto-routines to tweet third party spam is automatically devaluing their account. As soon as you authorise a Twitter valuation app to repeatedly tweet through your account you’re making your output more spammy, and your account less intrinsically valuable. Bizarrely, Twitter valuation apps themselves LOWER the value of your Twitter account.

HOW DO I STOP THE AUTOMATIC TWEETS?

In order for any site to tweet automatically through your Twitter account (horoscope sites are terrors for this as well), you need to authorise their app. This invariably happens during the signup process, and usually, it’s at least partially inadvertent on the user’s part. That is, you know you’re authorising something, but you don’t realise exactly what. Typically, unless you’ve read the T&Cs and adjusted the settings BEFORE granting access, you’re authorising the third party site’s app to use and abuse your timeline as it sees fit, on an ongoing basis.

Thankfully, though, it’s easy to retract your authorisation. First, click on Settings from the main cog, as pictured below…

Twitter Settings1

Then click on Apps

Twitter Select Apps

Then find the valuation app in the list and click on Revoke access.

Twitter Revoke Access

All done. Your followers will not be bothered by any further ‘valuations’.

  Author: Bob Leggitt

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