Tag Archives: Bing

“Private Search Engines” and Their Deals With Oppressive Trackers

Private Search Engines

The “privacy” model has become a default business strategy for new search engines. Why? Because it sells. Given the typically inferior quality of their results, and their often uninspiring user-experience, “private search engines” routinely over-achieve in terms of growth. So unless they have a revolutionary new concept, anyone entering today’s search market is almost compelled to trade on privacy.

They’re all at it. Barely a week goes by without a new “private search” brand coming up in the #privacy tags on Twitter. Some are just a front for affliate marketers to peddle overpriced rubbish. Others, such as Search Encrypt – taken seriously by a lot of people – are listed as malware. Some, despite billing themselves as privacy protectors on Twitter, have no SSL and literally no privacy policy whatsoever. “Private search” has become a joke. It’s that same old bunch of shady chancers using the gimmick of the moment in the hope of becoming billionaires. But what about the few brands that manage to attract continuous applause? Have we not noticed that they’re in bed with the enemy?… Continue reading “Private Search Engines” and Their Deals With Oppressive Trackers