Earlier this year, when it was announced that WordPress creator Automattic was to buy Tumblr, some optimism returned to the realm of creative blogging. Despite there being more free options for bloggers than ever before, most of them are woeful, and at the top of the tree, the spirit of blogging has been dying a painful death.
WordPress.com has shifted its commercial focus towards business websites, populating the platform with disengaged husks and decimating what was once a passionate writers’ community. Tumblr has suffered all kinds of problems in the hands of Verizon, and seen a catastrophic drop in usage as a result. Medium.com, proclaimed by some as the new king of serious blogging platforms, has been blighted with an elitist mentality, where a heavy curation bias sees ‘preferred authors’, with ‘preferred styles’, seizing the bulk of the visibility. And Blogger (.blogspot) has no real native community features at all. If you can code HTML and CSS, and you have a separate social media presence that can drive traffic, Blogger is unbeatable. But most people can’t, and don’t. Continue reading Is Automattic Going To Save Tumblr’s Life?