Tag Archives: business

Is Automattic Going To Save Tumblr’s Life?

Earlier this year, when it was announced that WordPress creator Automattic was to buy Tumblr, some optimism returned to the realm of creative blogging. Despite there being more free options for bloggers than ever before, most of them are woeful, and at the top of the tree, the spirit of blogging has been dying a painful death.

WordPress.com has shifted its commercial focus towards business websites, populating the platform with disengaged husks and decimating what was once a passionate writers’ community. Tumblr has suffered all kinds of problems in the hands of Verizon, and seen a catastrophic drop in usage as a result. Medium.com, proclaimed by some as the new king of serious blogging platforms, has been blighted with an elitist mentality, where a heavy curation bias sees ‘preferred authors’, with ‘preferred styles’, seizing the bulk of the visibility. And Blogger (.blogspot) has no real native community features at all. If you can code HTML and CSS, and you have a separate social media presence that can drive traffic, Blogger is unbeatable. But most people can’t, and don’t. Continue reading Is Automattic Going To Save Tumblr’s Life?

The Truth About How To Become a Twitter Influencer

Be an expert!”, say the advice blogs and Q&A sites… “Share your great knowledge! That’s how you become an influencer”. But if this were true, lone dudes who spend their lives solving difficult problems on help forums would all be influencers. And they’re not. They have no influence at all. Being an influencer has nothing to do with subject knowledge or expertise.

A lot of the people who write articles on how to become an influencer are trying to become influencers themselves. They don’t want you competing with them, so they’re not going to tell you the true secrets. They’re going to give you a little giftwrapped blob of bull, then sit back while you waste your time trying to compete with them, using a system they know doesn’t work.

In this post I’m going to document what really lies behind a Twitter influencer’s success. Continue reading The Truth About How To Become a Twitter Influencer

10 Reasons Why Social Media Loves To Build Closed Platforms

Walled Gardens and Closed Platforms

One of the questions I see asked a lot on the social web is: “Why does [whatever network] not allow unregistered users to see what I publish?” I understand the frustration. Social networks of this type are normally known as “closed platforms” or “walled gardens”, and they heavily restrict the reach of their members.

In this post I’m going to examine the question, and provide ten separate answers. Just why do some social networks keep all their content locked behind a login and refuse to show it to anyone who isn’t a member? Here goes… Continue reading 10 Reasons Why Social Media Loves To Build Closed Platforms

The De-Centralisation of the Adult Industry: Part 2

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In Part 1 of this article, we explored how the adult entertainment industry has evolved since the birth of the Internet. We saw that control of the business has shifted from male-run ‘production houses’ to female entertainers, working autonomously, often from home, with very low personal overheads.

Here in Part 2, we’re going to focus on some specific good, bad and ugly consequences of the new situation.

THE GOOD

BETTER BEHAVIOUR AMONG HIRERS

The de-centralisation of adult entertainment has broken down a lot of the malign power within the industry’s hire market. Continue reading The De-Centralisation of the Adult Industry: Part 2

The De-Centralisation of the Adult Industry: Part 1

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The future is female… That’s true in many areas of commerce, but the adult entertainment industry’s transfer of power from men to women has been truly dramatic.

Over the past twenty years, and particularly over the past decade, the business has evolved away from its old structure in which, typically, men hired, fired and made the decisions. The industry has progressively de-centralised, with many of the old centralised service/content vendors – basically ‘middlemen’ – not only losing power, but often either going bust, or refocusing on other markets.

Men still preside over much of the infrastucture, but it’s no longer so much an infrastructure that controls how women behave. Today, most women in adult services work independently and autonomously. So is this all good, or are there some drawbacks? And before we even get to that, how did such a major change come about? Continue reading The De-Centralisation of the Adult Industry: Part 1

Is Flickr Guilty of ‘Freemium Extortion’?

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The clock is ticking for non-subscribing users of Flickr…

If you hit the Flickr Help Forum, you’ll currently find a thread of well over 8,000 posts relating to what some are describing as a blackmail scheme. Many of the comments do defend Flickr, although the defensive comments mainly come from a handful of supporters who post intensively. Whether that passes as credible support is open to debate, but there’s no doubt that a drastic policy change, announced by Flickr at the beginning of last November, has upset a lot of people. Have we really witnessed an extortion plot?…

WHAT HAPPENED AT FLICKR?

In May 2013, the then Flickr owners Yahoo scrapped a 300MB per month image upload limit for users with free accounts, and set an astronomical new maximum upload capacity of 1TB. Users with free accounts were told, at this point, that the new storage capacity was free to the photographer, and funded by the advertiser. No buts, no untils; that’s what they were told.

In spring 2018, SmugMug bought Flickr, expressing an intention to continue running the platform without significant change.

In November 2018, SmugMug U-turned on their previous assertion, warning that from January 2019, free Flickr accounts would have their maximum capacity limited to 1,000 photos in total, and threatening to delete all excess images after 5th February 2019.

In summary, users with free Flickr accounts were encouraged to upload a vast quantity of images on the basis that they would not have to pay, and then, after many had made major commitments to Flickr, they were told their work would be deleted if they did not pay. There isn’t even a way to put a positive spin on it. Continue reading Is Flickr Guilty of ‘Freemium Extortion’?

Will SmugMug Keep Flickr Free To Use?

Class 150 Diesel Train - Birmingham, 2000

It’s a testament to Yahoo!/Oath’s running of Flickr in recent times, that it took an official email notification of SmugMug’s new acquisition to remind me that Flickr still existed. For reasons I outlined in the recent Oath/Tumblr post, businesses such as Oath do not inspire great confidence in creative people. But unlike Oath, SmugMug is not a portal-wielding bait-baron obsessed with trite, populist news and cheesily-executed ad campaigns. It’s a photo-sharing business. So, has Flickr been saved? Continue reading Will SmugMug Keep Flickr Free To Use?