Tag Archives: business

Is Automattic Going To Save Tumblr’s Life?

Earlier this year, when it was announced that WordPress creator Automattic was to buy Tumblr, some optimism returned to the realm of creative blogging. Despite there being more free options for bloggers than ever before, most of them are woeful, and at the top of the tree, the spirit of blogging has been dying a painful death.

WordPress.com has shifted its commercial focus towards business websites, populating the platform with disengaged husks and decimating what was once a passionate writers’ community. Tumblr has suffered all kinds of problems in the hands of Verizon, and seen a catastrophic drop in usage as a result. Medium.com, proclaimed by some as the new king of serious blogging platforms, has been blighted with an elitist mentality, where a heavy curation bias sees ‘preferred authors’, with ‘preferred styles’, seizing the bulk of the visibility. And Blogger (.blogspot) has no real native community features at all. If you can code HTML and CSS, and you have a separate social media presence that can drive traffic, Blogger is unbeatable. But most people can’t, and don’t. Continue reading Is Automattic Going To Save Tumblr’s Life?

The Truth About How To Become a Twitter Influencer

Be an expert!”, say the advice blogs and Q&A sites… “Share your great knowledge! That’s how you become an influencer”. But if this were true, lone dudes who spend their lives solving difficult problems on help forums would all be influencers. And they’re not. They have no influence at all. Being an influencer has nothing to do with subject knowledge or expertise.

A lot of the people who write articles on how to become an influencer are trying to become influencers themselves. They don’t want you competing with them, so they’re not going to tell you the true secrets. They’re going to give you a little giftwrapped blob of bull, then sit back while you waste your time trying to compete with them, using a system they know doesn’t work.

In this post I’m going to document what really lies behind a Twitter influencer’s success. Continue reading The Truth About How To Become a Twitter Influencer

10 Reasons Why Social Media Loves To Build Closed Platforms

Walled Gardens and Closed Platforms

One of the questions I see asked a lot on the social web is: “Why does [whatever network] not allow unregistered users to see what I publish?” I understand the frustration. Social networks of this type are normally known as “closed platforms” or “walled gardens”, and they heavily restrict the reach of their members.

In this post I’m going to examine the question, and provide ten separate answers. Just why do some social networks keep all their content locked behind a login and refuse to show it to anyone who isn’t a member? Here goes… Continue reading 10 Reasons Why Social Media Loves To Build Closed Platforms

Is Flickr Guilty of ‘Freemium Extortion’?

Clock
The clock is ticking for non-subscribing users of Flickr…

If you hit the Flickr Help Forum, you’ll currently find a thread of well over 8,000 posts relating to what some are describing as a blackmail scheme. Many of the comments do defend Flickr, although the defensive comments mainly come from a handful of supporters who post intensively. Whether that passes as credible support is open to debate, but there’s no doubt that a drastic policy change, announced by Flickr at the beginning of last November, has upset a lot of people. Have we really witnessed an extortion plot?…

WHAT HAPPENED AT FLICKR?

In May 2013, the then Flickr owners Yahoo scrapped a 300MB per month image upload limit for users with free accounts, and set an astronomical new maximum upload capacity of 1TB. Users with free accounts were told, at this point, that the new storage capacity was free to the photographer, and funded by the advertiser. No buts, no untils; that’s what they were told.

In spring 2018, SmugMug bought Flickr, expressing an intention to continue running the platform without significant change.

In November 2018, SmugMug U-turned on their previous assertion, warning that from January 2019, free Flickr accounts would have their maximum capacity limited to 1,000 photos in total, and threatening to delete all excess images after 5th February 2019.

In summary, users with free Flickr accounts were encouraged to upload a vast quantity of images on the basis that they would not have to pay, and then, after many had made major commitments to Flickr, they were told their work would be deleted if they did not pay. There isn’t even a way to put a positive spin on it. Continue reading Is Flickr Guilty of ‘Freemium Extortion’?