One of the questions I see asked a lot on the social web is: “Why does [whatever network] not allow unregistered users to see what I publish?” I understand the frustration. Social networks of this type are normally known as “closed platforms” or “walled gardens”, and they heavily restrict the reach of their members.
In this post I’m going to examine the question, and provide ten separate answers. Just why do some social networks keep all their content locked behind a login and refuse to show it to anyone who isn’t a member? Here goes… Continue reading 10 Reasons Why Social Media Loves To Build Closed Platforms