Tag Archives: influencers

Retweet-Begging: The Bad, The Ugly And The Positively Grotesque

Retweet-Begging

If social media has served any profound purpose, it’s been to reveal just how phenomenally selfish we are, and how manipulative we can become in our quest to be the centre of attention.

If we’re not publicly screwing over our best friend and flushing our own dignity down the toilet in the hope of a single Like from a low-end celeb who doubtless hates our grovelling, servile guts, we’re trying to use other people’s traumas as a means to put ourselves in the spotlight. If, by the end of a social media thread, we haven’t placed ourselves right at the epicentre of the issue at hand, we’ve failed. And it just wouldn’t be a poverty thread if an affluent influencer didn’t wade in with a ‘quote-tweet’, claming to have had a desperately frugal childhood.

Just like real life, social media is all about status, and on Twitter, status was traditionally measured by a user’s Followers total. However, it’s become increasingly well recognised that the Twitter Followers total is close to meaningless as a yardstick of status or influence. Using follow-management apps, it’s easy to churn up a Followers total of 100,000 or more, virtually none of whom will ever pay the remotest bit of attention. Continue reading Retweet-Begging: The Bad, The Ugly And The Positively Grotesque

Reliable Ways To Cut Out Link Spam in a Twitter Search

Link Spam and Unwanted Advertising

As social sites have increasingly deployed cute algorithms to feed us what they want us to see (as opposed to what we actually asked for), it’s become almost essential for the serious reader to adopt a more proactive approach than the simple policy of ‘follow and wait’.

The online advertiser’s Holy Grail is to make us think we’re reading what we personally selected, whilst actually feeding us a substantial mix of ‘recommendations’ and ads. Some companies are better at this than others. Google does it best, keeping the consumer feeling free and unmanipulated. Twitter definitely does not yet have the art that conceals the art. If you let Twitter into the driving seat, it’ll probably take you to Hell. But if you seize the controls, you can get just as insightful an experience from Twitter as you can from Google. Twitter’s real user controls lie in its search capability. Continue reading Reliable Ways To Cut Out Link Spam in a Twitter Search