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Twitter Unfollow Practices: Spammers Are The New Inactives

When ManageFlitter and Crowdfire sat at the epicentre of Twitter follow management tools, usage of those apps helped spread a notion that one of the best targets for unfollowing was the inactive user. And the Twitter ‘manage’ apps made the process of following so-called “inactives” very, very simple.

But in January 2019, a range of Twitter unfollow apps, including both of the aforementioned, had their API access disabled by Twitter. This rendered the best known unfollow tools inoperable. And because these and other apps had such an enormous presence among Twitter users, the effective shutdown of their core functionality actually changed the Twitter landscape – even for those who never used them.

For example, you may recall that this time last year, if you went more than 30 days without updating your timeline, your mutuals would start to unfollow you. That was because ManageFlitter and its derivatives had an “Inactives” unfollow category, which used a 30-day filter to determine who was, or was not, still using Twitter. The implication was that app users should unfollow accounts in the “Inactives” category, and many did. Continue reading Twitter Unfollow Practices: Spammers Are The New Inactives