If social media has served any profound purpose, it’s been to reveal just how phenomenally selfish we are, and how manipulative we can become in our quest to be the centre of attention.
If we’re not publicly screwing over our best friend and flushing our own dignity down the toilet in the hope of a single Like from a low-end celeb who doubtless hates our grovelling, servile guts, we’re trying to use other people’s traumas as a means to put ourselves in the spotlight. If, by the end of a social media thread, we haven’t placed ourselves right at the epicentre of the issue at hand, we’ve failed. And it just wouldn’t be a poverty thread if an affluent influencer didn’t wade in with a ‘quote-tweet’, claming to have had a desperately frugal childhood.
Just like real life, social media is all about status, and on Twitter, status was traditionally measured by a user’s Followers total. However, it’s become increasingly well recognised that the Twitter Followers total is close to meaningless as a yardstick of status or influence. Using follow-management apps, it’s easy to churn up a Followers total of 100,000 or more, virtually none of whom will ever pay the remotest bit of attention. Continue reading Retweet-Begging: The Bad, The Ugly And The Positively Grotesque