Tag Archives: marketing

Retweet-Begging: The Bad, The Ugly And The Positively Grotesque

Retweet-Begging

If social media has served any profound purpose, it’s been to reveal just how phenomenally selfish we are, and how manipulative we can become in our quest to be the centre of attention.

If we’re not publicly screwing over our best friend and flushing our own dignity down the toilet in the hope of a single Like from a low-end celeb who doubtless hates our grovelling, servile guts, we’re trying to use other people’s traumas as a means to put ourselves in the spotlight. If, by the end of a social media thread, we haven’t placed ourselves right at the epicentre of the issue at hand, we’ve failed. And it just wouldn’t be a poverty thread if an affluent influencer didn’t wade in with a ‘quote-tweet’, claming to have had a desperately frugal childhood.

Just like real life, social media is all about status, and on Twitter, status was traditionally measured by a user’s Followers total. However, it’s become increasingly well recognised that the Twitter Followers total is close to meaningless as a yardstick of status or influence. Using follow-management apps, it’s easy to churn up a Followers total of 100,000 or more, virtually none of whom will ever pay the remotest bit of attention. Continue reading Retweet-Begging: The Bad, The Ugly And The Positively Grotesque

Why Deleting Your Social Media May Worsen Your Privacy

Delete Social Media

Deleting a social media account, or the content within it, has become a hot privacy topic in recent times. As more and more stories surface about the extent to which cyber giants collect and use our personal information, we’ve let the shock push us towards reflex action. How dare they quietly store private call logs and precise location info from our mobile phones, we think. How dare they record every move we make with a mouse, and tail us around the web logging our various site visits.

As we finally wake up to the reality that the whole internet is one big piece of spyware, the easiest solution is to blame Facebook, then promptly delete Facebook. Because that’s what certain influencers and high profile blogs are telling us to do. Continue reading Why Deleting Your Social Media May Worsen Your Privacy

Direct Message Read Receipts: Another Desperate Mistake For Twitter?

twirpz-has-read-your-direct-message

Essential modernisation. A good way to demonstrate that you’re proactively ignoring someone. A stalker’s charter… These are some of the reactions to Twitter’s introduction, on 8th September 2016, of Read Receipts for Direct Messages. Although Tweeps can opt out, Twitter automatically opted users into the new system without warning, consent, or in many cases, even knowledge.

Continue reading Direct Message Read Receipts: Another Desperate Mistake For Twitter?

10 Mistakes You Should Not Make In Your Twitter Bio

Twitter Bio

It comprises only 160 characters, but the Twitter bio is really important for those who want to use the site meaningfully. A good bio can not only attract good followers – it can also prompt them to engage. Continue reading 10 Mistakes You Should Not Make In Your Twitter Bio