Tag Archives: Oath

What Oath Should Do With Tumblr After The Porn Ban

What Oath Should Do With Tumblr

Agghhh, Tumblr. A technically beautiful site which has influenced the biggest and best blogging platforms, and is still packed with little-known publishing tricks and delights. But management of the blue-walled behemoth has been so frustrating through the past five years. Tumblr has to make money, and it can, but if it is to survive, the proprietor must stop kicking its enticers in the teeth, and put them at the centre of the revenue-earning policy.

I’m going to explain how that could be done in this post, but first, let’s assess where things currently are… Continue reading What Oath Should Do With Tumblr After The Porn Ban

Has Oath Killed Tumblr?

Tumblr

When I received news from Yahoo! that in continuing to use its services, I would in fact be dealing with an organisation called ‘Oath’, I immediately feared for Tumblr’s welfare. I mean, what sort of brainstorming session results in a company name like ‘Oath’? Then I discovered that the new collective business also involved AOL, and thought: “Yep, that’s probably that for Tumblr”.

Yesterday, my fears were realised, as a peep at my Tumblr blog stats, in Google Analytics, showed a catastrophic drop in visits from search engines. There was a rise in referrals from Tumblr (you’ll see why in a moment), but overall, the page visits were significantly down. Continue reading Has Oath Killed Tumblr?