Google has now been the King of Search for about a decade and a half, and most people envisage that the organisation’s supremacy cannot be challenged. However, Google’s basic foundations are now old, and well out of date. Although the Mighty G has continued to tackle attempts to game its system over time, we’re now close to the end of the road. The key problems with Google Search are no longer about controlling spam tactics per se. They’re about the fact that Google is a machine, using an outdated concept, whilst the Internet is increasingly human, and behaves very differently from the way it behaved 20 years ago. Continue reading Google Search Now Has Limited Lifespan
Most guides on what to do or what not to do in Twitter marketing come from marketers who don’t have to suffer the pain of their own advice. This rundown comes from the other side of the equation. It’s the perception not of someone who lets a bunch of apps run their Twitter for them and hasn’t a clue who they’re following, but of someone who (brace yourself)… actually READS Twitter…
Some marketing is very clever and it does have a positive effect. Some, however, is truly awful from an engaged reader’s viewpoint. It’s the truly awful stuff I’m looking at here. I’m going to list the mistakes that all genuinely professional marketers are aware of, but are happy to let the rest of the bunch commit. After all, the money lost as a result of these mistakes is going into the pockets of the professionals who steer clear of them. Why would they complain?
Here’s the rundown… Continue reading The Top Five Worst Twitter Marketing Mistakes
Although this is a list based on personal opinion rather than actual popularity stats, it doesn’t come without a lot of experimentation and use. With new themes arriving all the time, it’s getting harder and harder to unearth the real gems among the baffling range of options, and there are plenty of great current themes in this rundown. But the post shouldn’t be read purely as a “what to use” guide. It’s really a celebration of ten design icons from the full history of WordPress.com.
Three of the celebrated themes are no longer available for new blogs, but they were true greats in their day, and they add historical interest to an otherwise contemporary collection. The rest of the list comprises themes which any WP user can select straight from their Theme Options screen at the time of writing.
As someone who isn’t socially-orientated, it doesn’t really bother me whether or not I log into Twitter. I’ll log in if I want to promote something immediately, or if I’ve got one-liners which are never going to grow into blog articles. But I more often consume Twitter content purely as a reader, and to do that, I don’t even need to visit the site, let alone log in… Continue reading 10% of Twitter Timeline Now Adverts