How strange it is to zip back through the years and revisit old articles from the 1990s – their writers referring to Google as the “The new search engine, Google.com”, and scratching their heads as to how the company was ever going to make any money. The scene, when Google first arrived, was awash with search brands such as AltaVista, Yahoo!, Lycos, Excite, Infoseek, WebCrawler, Hotbot, Dogpile, a host of others, and significantly as regards the future of Google, a new player by the name of GoTo. Continue reading Retrospective: How Google Monopolised The Search Market
Google is so simple… IF you want what everyone else wants. The world’s favourite search engine has made its fortune second-guessing every phrase you type into it. No matter what you actually want, Google will use its giant, virtual brain to make a judgement on what most people would want, and then give you that content. By default, Google doesn’t simply search for what you type. It searches for what it thinks you mean.
This is actually a huge problem, because whilst for very typical searches, most of the time Google will be right; for more unusual searches, it’s likely to be wrong a high proportion of the time. And not just wrong – very wrong. Continue reading How To Find EVERYTHING on the Internet
You know your blog is happening when businesses start contacting you with observations that you’re outranking them in search, and with offers of work. But even an optimist like me didn’t envisage such success using Tumblr. When I signed up to Tumblr in 2011 I experimented for a very short time, scratched my head, thought to myself: “Nah, this is rubbish”, and immediately went back to WordPress and Blogger. Continue reading Twelve Tips For Lasting Success With Tumblr
It’s an important piece of information, which potentially helps you establish whether the time you spend gaining WordPress.com followers is a productive venture. But if you’ve ever looked in your WordPress stats for evidence of users reading via email, chances are you’ve found a void. Inherently, WordPress doesn’t tell you when visitors to your posts have clicked through from email. You’ll see the page visits registered, but no indication of where they came from. Continue reading How To Find Out How Many Of Your WordPress Followers Click Through From Email
When most people see a protected Twitter account, they’ll either Follow it, ignore it, or, if my relevant blog stats are anything to go by, come to this site in a bid to find out how to covertly spy on it. But when I see a protected Twitter account, my initial instinct is none of the above. What I want to do, is find out why. Why did that user protect his or her account? There has to be a reason. There’s a reason for everything. Continue reading Why Twitter Users REALLY Protect Their Accounts
Big UGC (User Generated Content) websites know a lot about users’ behaviour. But one of the things they’re most acutely aware of is that users are not going to post content if they feel no one’s interested. Each site has its own way of trying to reassure users that what they post is being viewed by other interested parties, thus maintaining a desire in contributors to keep feeding the mighty content machine. But over time, some sites’ methods have become increasingly dubious. In particular, there’s been a tendency on the part of various UGC facilities to exaggerate the amount of interest in users’ work in order to keep them motivated. Continue reading Flickr Fudging Views From Twitter?
Things change fast on the Internet, and that’s regarded as one of the Web’s most attractive features. It’s easy to get the latest information – so much so, that TV news broadcasts are often behind the news these days, with the networking sites getting stories to the public long before the big broadcasters have checked out the facts. Continue reading Easy Research for Unique Blogging