Google has now been the King of Search for about a decade and a half, and most people envisage that the organisation’s supremacy cannot be challenged. However, Google’s basic foundations are now old, and well out of date. Although the Mighty G has continued to tackle attempts to game its system over time, we’re now close to the end of the road. The key problems with Google Search are no longer about controlling spam tactics per se. They’re about the fact that Google is a machine, using an outdated concept, whilst the Internet is increasingly human, and behaves very differently from the way it behaved 20 years ago. Continue reading Google Search Now Has Limited Lifespan
How strange it is to zip back through the years and revisit old articles from the 1990s – their writers referring to Google as the “The new search engine, Google.com”, and scratching their heads as to how the company was ever going to make any money. The scene, when Google first arrived, was awash with search brands such as AltaVista, Yahoo!, Lycos, Excite, Infoseek, WebCrawler, Hotbot, Dogpile, a host of others, and significantly as regards the future of Google, a new player by the name of GoTo. Continue reading Retrospective: How Google Monopolised The Search Market
Google is so simple… IF you want what everyone else wants. The world’s favourite search engine has made its fortune second-guessing every phrase you type into it. No matter what you actually want, Google will use its giant, virtual brain to make a judgement on what most people would want, and then give you that content. By default, Google doesn’t simply search for what you type. It searches for what it thinks you mean.
This is actually a huge problem, because whilst for very typical searches, most of the time Google will be right; for more unusual searches, it’s likely to be wrong a high proportion of the time. And not just wrong – very wrong. Continue reading How To Find EVERYTHING on the Internet
It was with a tired sense of disillusionment that I stared at the new DuckDuckGo interface a couple of days ago, realising that it was no longer an option, and that this was now, in a word, “it”. I’m not quite sure what it is about companies redesigning websites that don’t need redesigning, scrapping whatever it was that made you like them, and making the user experience worse, but it’s happening all the time. I thought Microsoft would be hard to beat when they turned my favourite email service – Hotmail – into my least favourite – Outlook. But DuckDuckGo have gone one better with the huge update they’ve just made. Or should I say, one worse… Continue reading DuckDuckGo – ing To The Dogs