Tag Archives: shaming

Why It’s Time For Twitter To Scrap Like, Retweet & Follower Count Displays

Twitter Popularity Counts

At the beginning of 2015 I addressed the question of hiding the Follower count on Twitter. In the light of Twitter’s more recent consideration of scrapping the Like button, I’m revisiting the subject of public popularity counts, and asking whether it’s time for the platform to wipe them out entirely.

This article is not suggesting that Twitter gets rid of Like buttons, Retweet buttons, notifications relating to the use of those buttons, or summary data for the poster of the content. It’s suggesting that Twitter removes the public display of Like, Retweet, Reply and Follower/Friend counts. The numbers.

WHY ARE ENFORCED PUBLIC POPULARITY COUNTS BAD?

The logic behind forcibly displaying social media users’ popularity counts to the public, is that it strongly motivates platform growth. Crudely put, it shames people into importing fans/friends, or labouring to engage a native audience. In both scenarios, the social sites gain something for nothing. They either gain new users for zero advertising expenditure, or they gain human labour, which will collectively bring a level of value to the platform. Value on the back of which the platform can run ads. That’s the power of shame. Continue reading Why It’s Time For Twitter To Scrap Like, Retweet & Follower Count Displays