There’s a very widespread notion that unfollowing so-called ‘inactive’ Twitter users is a good way to help manage a follow ratio. We’re talking here about unfollowing users who actually follow you, I should stress – not the ones who don’t. The idea is that you use a management tool such as ManageFlitter to determine which of your followers have not tweeted for a long time, and then unfollow them, primarily on the basis that they’re not using the site, won’t notice you unfollowed them, and thus won’t unfollow back.
But there are several problems with this theory. Firstly, Continue reading Why You Should Not Unfollow Inactive Twitter Users