Why do we actually need a Junk email folder? Hmmm… Stupid question, right? The Junk folder separates all that annoying spam from the stuff we want to read. It’s the dustbin into which the useless rubbish is dumped. Consequently, the Junk folder is entirely necessary. Or is it?… Continue reading Why Junk and Spam Email Folders Are a Brainwash
You’ll have noticed that the title is not phrased “Has Twitter Lost The Plot?”, in keeping with the usual style of this blog. It’s a much more assertive “Twitter Has Lost The Plot”. I promised myself that I’d keep this blog vaguely professional and would not get my knickers in a twist over take-it-or-leave-it facets of the Internet. But I can no longer persuade myself that there’s some kind of logic to what Twitter is doing. The site has, quite seriously, lost the plot… Continue reading Twitter Has Lost The Plot
Let’s face it, spam is the very definition of Twitter, but most types of Twitter spam can be combatted. The majority of spamming ploys carry significant risk for the spammer, and are easily penalised, directly, by the recipient. For instance, you can unfollow someone who spams you with Direct Messages. Or you can report a spam tweet, which can, if enough other users do likewise, see the perpetrator’s account suspended. You can even Mute users whose tweets are annoying and/or of no value.
But List spam is different. It slips under the radar, evading penalty, and Continue reading List Spammers: Twitter’s Great Unpunishables
I can see their little faces, peering at some ghastly app and being informed that they have the means to automatically promote whatever they want to promote, directly, to all their Twitter followers at once. The faces adopt not a gleeful smile, but an intensive and mildly aggressive look of self-serving focus, as the brain takes route one and engages the process.
But like all plans that look too good to be true, this is too good to be true. There are in fact more than ten reasons why automated, mass Direct Messages are a dumb means of Twitter promotion. But here are ten of the most obvious, and important… Continue reading Ten Reasons Why Mass/Auto-DMs on Twitter Are a Dumb Move
Most guides on what to do or what not to do in Twitter marketing come from marketers who don’t have to suffer the pain of their own advice. This rundown comes from the other side of the equation. It’s the perception not of someone who lets a bunch of apps run their Twitter for them and hasn’t a clue who they’re following, but of someone who (brace yourself)… actually READS Twitter…
Some marketing is very clever and it does have a positive effect. Some, however, is truly awful from an engaged reader’s viewpoint. It’s the truly awful stuff I’m looking at here. I’m going to list the mistakes that all genuinely professional marketers are aware of, but are happy to let the rest of the bunch commit. After all, the money lost as a result of these mistakes is going into the pockets of the professionals who steer clear of them. Why would they complain?
Here’s the rundown… Continue reading The Top Five Worst Twitter Marketing Mistakes
I touched on this over at Planet Botch in my New Profile Page assessment, but I thought it was worth exploring the concept in more depth here. Essentially, I concluded in the previous article that Twitter has been failing to grow adequately not because the interface needed improvement, but because spamming and site abuse is out of control, and there’s a real problem with visibility for new users. Newcomers to Twitter are literally being obliterated from view by old lags who use automation to hammer the site with low- or zero-value messages. Continue reading Behaviour Ratings for Twitter Users?