When I received news from Yahoo! that in continuing to use its services, I would in fact be dealing with an organisation called ‘Oath’, I immediately feared for Tumblr’s welfare. I mean, what sort of brainstorming session results in a company name like ‘Oath’? Then I discovered that the new collective business also involved AOL, and thought: “Yep, that’s probably that for Tumblr”.
Yesterday, my fears were realised, as a peep at my Tumblr blog stats, in Google Analytics, showed a catastrophic drop in visits from search engines. There was a rise in referrals from Tumblr (you’ll see why in a moment), but overall, the page visits were significantly down. Continue reading Has Oath Killed Tumblr?