94% of site visitors don’t read more than a fraction of a post’s main body text. It’s a startling statistic, but if you administrate a blog or a website, you’ll probably find it quite believable. By a calculation I’ve averaged across several blogs of different types, I anticipate that only 6% of visitors will properly read this post. And what’s more, within WordPress – the social blogging platform I’m using to publish – it’s likely that NONE of the people who click the Like or Follow buttons in relation to this post will even have visited the page, let alone read anything on it. Continue reading What To Do When Blog Visitors DON’T READ YOUR TEXT
There are certainly major advantages to click-button, convenience blogging from the viewpoint of hosts like Tumblr and WordPress. Vast numbers of people want to express themselves on the Internet, but comparatively few have the time or inclination to put in the real hard work necessary to produce what the likes of Google would regard as ‘substantial content’. Indeed, some people are simply not creative, so even if they are prepared to invest the time and effort, they know they’re not going to rival the work of top bloggers. Dead easy (and sometimes even one-click) convenience blogging fixes those problems for the casual majority. It’s expression without the effort. Continue reading The Advantages of Convenience Blogging
Just a brief post to document a problematic experience I’ve had with the new Twenty Fifteen theme on WordPress.com… Continue reading Be Careful Using Twenty Fifteen Theme on WordPress.com
When bloggers first start out, they tend to have a very optimistic view of what a sidebar does. The traditional concept of a sidebar is to place a series of text links beside each post, and many blog widgets will make this very easy to achieve. But does this kind of thing work? Will blog visitors click the links in a sidebar? Does it matter which side the sidebar goes? And is there anything bloggers can do to make their sidebars more effective? Continue reading How Effective Are Blog Sidebars?