One of the most fundamental changes in Twitter’s policy ever, was the introduction, at the beginning of March 2017, of proactive moderation. Previously, Twitter had responded to user reports of abuse, offensiveness and spam on an individual basis, but this had largely failed to tackle an endemic problem with low-quality profiles and annoying or distortive spam.
Because Twitter is so huge, the bulk of this new realm of moderation would have to be automated. Twitter thus set to work devising algorithms which could attempt to identify known traits of low-quality or offensive profiles, and then penalise those accounts. Some penalties would be notified to the offending user; others would not. The classic shadowban is not notified to the offending user.
From the start, circa 1st March 2017*, a large number of Twitter profiles were auto-moderated, and dropped out of the search timelines for varying periods of time. The surreptitious measures which rendered many accounts widely invisible, quickly became known as shadowbans.
[*Update 16/4/2019 – I’ve now been able to confirm that tweets were being taken out of search based on shadowban criteria before 1st March 2017, but the measures had their publicised launch on that date.]
EFFECTS OF A SHADOWBAN
There are different types and degrees of shadowban, but most typically, the user’s tweets will drop out of Twitter’s default search results. Depending on why the user is shadowbanned, the following consequences may also apply… Continue reading How To Avoid a Twitter Shadowban