As social sites have increasingly deployed cute algorithms to feed us what they want us to see (as opposed to what we actually asked for), it’s become almost essential for the serious reader to adopt a more proactive approach than the simple policy of ‘follow and wait’.
The online advertiser’s Holy Grail is to make us think we’re reading what we personally selected, whilst actually feeding us a substantial mix of ‘recommendations’ and ads. Some companies are better at this than others. Google does it best, keeping the consumer feeling free and unmanipulated. Twitter definitely does not yet have the art that conceals the art. If you let Twitter into the driving seat, it’ll probably take you to Hell. But if you seize the controls, you can get just as insightful an experience from Twitter as you can from Google. Twitter’s real user controls lie in its search capability. Continue reading Reliable Ways To Cut Out Link Spam in a Twitter Search