“Be an expert!”, say the advice blogs and Q&A sites… “Share your great knowledge! That’s how you become an influencer”. But if this were true, lone dudes who spend their lives solving difficult problems on help forums would all be influencers. And they’re not. They have no influence at all. Being an influencer has nothing to do with subject knowledge or expertise.
A lot of the people who write articles on how to become an influencer are trying to become influencers themselves. They don’t want you competing with them, so they’re not going to tell you the true secrets. They’re going to give you a little giftwrapped blob of bull, then sit back while you waste your time trying to compete with them, using a system they know doesn’t work.
In this post I’m going to document what really lies behind a Twitter influencer’s success. Continue reading The Truth About How To Become a Twitter Influencer